The Cluetrain Manifesto

Join the discussion By: Levine, Locke, Searls & Weinberger | Uploaded by: Nuno Bastei | Published in: English

From four of the liveliest personalities on the Web comes a provocative, outrageous, and wickedly smart account of what it will take to prosper in the fast-forward world on the wire. This nationally acclaimed best seller is a spirited, original, and wonderfully irreverent conversation that will challenge, provoke, and forever change your outlook on the digital economy. A rich tapestry of anecdotes, object lessons, parodies, insights, and predictions, The Cluetrain Manifesto illustrates how the Internet has radically reframed the seemingly immutable laws of business—and what business needs to know to weather the seismic aftershocks.

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