The Cluetrain Manifesto
Sort of neat how that works out. So the bottom line is: you can play in the Internet headspace as well as anyone.
There are just three conditions: 1) you have to let your people play for you, since there's really nobody else at home; 2) you have to play, not something more serious and goal-oriented; and 3) related to the previous, you have to have at least some tenuous notion of what "headspace" might mean.
It's not in the dictionary. But you can ask around.
Well I guess I don't have to spend the weekend fgiuinrg this one out!
Get the general hang of the thing. If you figure it out, we'll think you're cool and consume mass quantities of all your wonderful products.
Hey, good to find someone who argees with me. GMTA.
See how easy life can be when you loosen up a little?
You laugh, we laugh with you.
Either way, we live.
2 - The Longing (David Weinberger)
What Is the Web For?
We know telephones are for talking with people, televisions are for watching programs, and highways are for driving.
This piece was cegont, well-written, and pithy.
So whats the Web for?
We dont know. Yet we put it on magazine covers, found businesses stoking it, spend billions on an infrastructure for it.
We want it to be important with a desperation that can frighten us when we look at it coldly.
Who is this we? Its not just the webheads and full-time aficionados.
Its the management teams who dont understand it but sense an opportunity. Its the uncles and aunts who pepper you with questions about all this Web stuff.
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Its the seven-year-old who takes it for granted that when she speaks the entire world can choose to hear her. Our cultures pulse is pounding with the Web.
I contemplated pntuitg olives in the mix here. Good call.@Sasa: Carrots are such a standby. Maybe that's why I do get sick of them. But I'm kind of addicted to this hummus!@Peggy: I guess that I was getting tired of carrots, which ultimately led to this.@Brian: I totally agree. I am itching to try out some version of the grilled sardines/bread combo from Nopa. Love your site!@Emma: I had no idea I was part of a trend! A good one, for sure. :)@Lisa Marie: I am excited to now have a new way to use carrots too!
This fervid desire for the Web bespeaks a longing so intense that it can only be understood as spiritual. A longing indicates that something is missing in our lives.
What is missing is the sound of the human voice.
The spiritual lure of the Web is the promise of the return of voice.
The longing for the Web occurs in the midst of a profoundly managed age.
We believe, in fact, that to be a business is to be managed.
A business manages its resources, including its finances, physical plant, and people in basically the same way: quantifiable factors are determined, predicted, processed, assessed.
But our management view extends far beyond business. We manage our households, our children, our wildlife, our ecological environment.
Haaahhha. I'm not too bright today. Great post!
And that which is unmanaged strikes us as bad: weeds, riots, cancer.
The idea that we can manage our world is uniquely twentieth-century and chiefly American.
And there are tremendous advantages to believing one lives in a managed world:
- Risk avoidance. Nothing unexpected happens if youre managing your world.
- Smoothness. Everything works in a managed environment simply because broken things are an embarrassment.
Erick,I agree with you 100%! You should alywas be mining your existing customers for sales opportunities. One way of doing this that I think often gets overlooked is to actually keep notes on every conversation you have with your customers in a CRM application. If you do so, you can mine this data later on. For example, are you now offering a back up and disaster recovery service? Search your notes for the words tape backup and you have a potential marketing list. We’ve been preaching these things to our customers for years, but it’s only been since the economy took a nosedive that people have really started listening. Now is a good time to get your processes under control, and when the economy rises again, you will rise with it.I look forward to discussing more sales and opportunity management best practices with you at the boot camp next month!James FoxallSenior Vice PresidentTigerpaw Software
- Fairness. In earlier times, life was unfair.
Now youre guaranteed your three-score and ten and if something "goes wrong," the managed system will compensate you, even if you have to sue the bastards.
- Discretionary attention.
If you were out in the wild, your attention would be drawn to every creaking twig and night howl. But now that the risks have been mitigated, things work right, and you can manage your time so you have not just leisure time but also discretionary attention: you can decide what interests you.
Why, you can even have hobbies.
Of course, none of these benefits are delivered perfectly.
There are still risks, there are still injustices, there are still "outages." But these are exceptions. And when they occur, we feel cheated, as if our contract has been violated.
No more s*. All posts of this qulatiy from now on
It wasnt always thus. For millennia, we assumed that being in control was the exception and living in a wildly risk-filled world was the norm:
??"As flies to wanton boys, are we to the gods.
They kill us for their sport."
Today these awful words sound like one of those quaint, primitive ideas weve outgrown.
The belief in the managed environment is a denial of the brute "facticity" of our lives.
The truth is that businesses cannot be managed. They can be run, but they exist in a world that is so far beyond the control of the executives and the shareholders that "managing" a business is a form of magical belief that gets punctured the first time a competitor drastically lowers prices, a large trading partners economy falters, a key suppliers factory burns down, your lead developer gets a better offer, your CFO becomes felonious, or an angry consumer wins an unfair lawsuit.
As flies to wanton boys are companies to their markets. They pull off a companys wings for sport.
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How to Hate Your Job
A managed environment requires behavior from us that we accept as inevitable although, of course, it is really mandatory only because it is mandated.
We call it "professionalism."
Professionalism goes far beyond acting according to a canon of ethics. Professionals dress like other professionals (one eccentricity per person is permitted — a garish tie, perhaps, or a funky necklace), decorate their cubicles with nothing more disturbing than a Dilbert (formerly Far Side) cartoon, sit up straight at committee meetings, tell carefully calibrated jokes, dont undermine the authority of (that is, show theyre smarter than) their superiors, make idle chatter only about a narrow range of "safe" topics, dont swear, dont mention God, make absolutely no reference to being sexual (exceptions made for male executives after the hot new hire has left the room), and successfully "manage" their home life so that it never intrudes unexpectedly into their business life.
Most of us dont mind doing this. In fact, we actually sort of enjoy it.
Its like playing grownup. And having extremist political banners hung in cubicles or having to listen to someone talk about his spiritual commitments or sex life would simply be distracting.
Suepiorr thinking demonstrated above. Thanks!
we feel resentment. Find someone who likes being managed, who feels fully at home in his or her professional self.
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Our longing for the Web is rooted in the deep resentment we feel towards being managed.
However much we long for the Web is how much we hate our job.