The Cluetrain Manifesto
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Stell Dir eine Welt vor, in der das was Du gibst wertvoller ist als das was Du für Dich behältst, in der Freude und Spass keine Schimpfwörter sind, in der Dir das Spielen nach Deinem elften Geburtstag nicht verboten ist.
Imagine a world where what you gave away was more valuable than what you held back, where joy was not a dirty word, where play was not forbidden after your eleventh birthday.
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Imagine a world in which the business of business was to imagine worlds people might actually want to live in someday. Imagine a world created by the people, for the people not perishing from the earth forever.
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